The above is a Facebook ad I ran across, because… I guess Facebook thinks I’m a real estate agent. Or, it could be the numerous times I’ve interacted with Morgan Carey, CEO of Real Estate Webmasters. But either way, I actually got curious about this claim: “To become a top producer, you need an accessible website … Read more
A relatively brief post today, as I’m still trying to catch up from being on the road so much. Plus, I realized that I’ve been writing about Big Heavy Topics lately, and thought it’d be fun to talk a bit about marketing. Believe it or not, when I started this blog in 2009, my focus … Read more
I know some folks think I’m a Realogy homer. Well, given that’s where I got my start in the industry, maybe I’m a little bit guilty of that whole “cut me and I bleed blue” thing. But I think I’m actually calling things as I see them; I’ve been plenty critical of Realogy when they’ve … Read more
I know some folks think I’m a Realogy homer. Well, given that’s where I got my start in the industry, maybe I’m a little bit guilty of that whole “cut me and I bleed blue” thing. But I think I’m actually calling things as I see them; I’ve been plenty critical of Realogy when they’ve … Read more
So NAR has published a new study of brokerage firms ($149 if you’re not a NAR member) which shows “optimism and challenges”. Various media folks have opined and reported on it already, and I read the RISMedia story on the survey. Go check it out in full if you haven’t already. But one passage in … Read more
In this episode, I have a great conversation with Carol Seal, CEO and EVP, and Mark Blazek, the President of the Greater Chattanooga Association of REALTORS. Topics range from their new website (at GCAR.net), their reasons for relaunching the public-facing portal, commercial real estate and the Association, off-market listings, third party websites, business models … Read more
In this episode, I have a great conversation with Carol Seal, CEO and EVP, and Mark Blazek, the President of the Greater Chattanooga Association of REALTORS. Topics range from their new website (at GCAR.net), their reasons for relaunching the public-facing portal, commercial real estate and the Association, off-market listings, third party websites, business models … Read more
I’ve been in the real estate market the last few months. It has been an interesting experience all around to be a straight up consumer, both selling and buying. And I’ll tell you what: it has been absolutely amazing to see the good, the bad, and the ugly of the industry personally from a consumer’s … Read more
In the course of research for something I’m working on, I ran across an absolute gem: the white paper published by Cendant (the former parent company of what is today Realogy) in 2004 entitled, The Need for More Effective Online Marketing by Real Estate Professionals. The unnamed author(s) wrote the white paper for the … Read more