The Need for More Effective Online Marketing by Real Estate Professionals… Nine Years Later

  In the course of research for something I’m working on, I ran across an absolute gem: the white paper published by Cendant (the former parent company of what is today Realogy) in 2004 entitled, The Need for More Effective Online Marketing by Real Estate Professionals. The unnamed author(s) wrote the white paper for the … Read more

Jeff Brown Explains It For You: Why Agent-Centric Brokerage Sucks

Over at AGBeat, Jeff Brown — a real estate broker I know personally and have respected for years both for his knowledge and his utter fearlessness — gets into the weeds and explains why “agent-centric” brokerage model sucks. Well, to be fair, the actual title of his post is, “Why real estate’s agent-centric broker models … Read more

[PREMIUM] Quick Note on HomeServices of America

This is a quick update for the purchasers of the Realogy Report. When I was researching that report, MidAmerican Energy Holdings had not filed its 2012 10-K. Which meant that we didn’t have any real information on the second largest brokerage in America: HomeServices of America. They did so on 3/1 but by then I … Read more

[PROMO] Realogy, Agent Teams, Keller Williams, and the Future of Real Estate Brokerage

Note: I’ve decided to use the [PROMO] tag in the title when I’m talking about one of my premium content pieces.   I just published something I consider to be among my best written works to date. It came to over 15,000 words and if it were printed out, I think it fills 40 pages … Read more

Don't Let The Loss Fool You; Realogy Is Getting Healthy

Last year, I wrote that Realogy’s numbers looked pretty good to me, despite the fact that Realogy had lost $237m in Q1 of 2011. I figured I might as well dip back into that water since I’m interested in my old corporate home (I started my real estate career at Coldwell Banker Commercial), and well… I … Read more

Midyear Reports: On the Franchise IDX Decision

This post, and this series of reports and opinions from NAR Mid-Year 2011, brought to you by: [UPDATED Friday 5/13; see end of post] Yesterday, I reported on the decision of the MLS Policy Committee to suspend the Franchise IDX rule and refer it to a new working group for revision by the Annual Convention … Read more

Realogy Numbers Look Pretty Good To Me

A couple of days ago, Realogy (my old employer) released its Q1/2011 report. Quite a few people emailed and messaged me suggesting that Realogy was staring ruin in the face, since I have defended Realogy in the past. Not surprising, really, considering how the media reported the numbers. For example, Inman News had this headline … Read more