Dan Green over at Bloodhound Blog understands marketing. Well, I’m sure I’ll find some place and time to be a pain in the ass to him to, but he’s absolutely on the money with this post: Click-throughs from a search engines are not “leads” and that’s why the NAR statistic is misleading. Until a reader … Read more
Seth Godin, he of the bald head and brilliant marketing insights, has a new post up talking about how branding is dead, replaced by what he calls ‘tribe management’: It adds to that the fact that what people really want is the ability to connect to each other, not to companies. So the permission is … Read more
Seth Godin, he of the bald head and brilliant marketing insights, has a new post up talking about how branding is dead, replaced by what he calls ‘tribe management’: It adds to that the fact that what people really want is the ability to connect to each other, not to companies. So the permission is … Read more
I realized that my first few posts on this brand new blog have been… a tad negative. While I certainly have no interest in joining some echo-chamber gabfest about how wonderful technology X is for real estate, and how if we just learned how to connect, really, really connect, then everything would be hunky dory, … Read more
The Inman blog asks a question: What’s interesting is that it points to a need to rebuild some trust between consumers and the real estate industry. Real estate agents even before the downturn suffered a bad image in the minds of consumers, and with emotions flaring in the midst of this housing recession we’re likely … Read more
The Inman blog asks a question: What’s interesting is that it points to a need to rebuild some trust between consumers and the real estate industry. Real estate agents even before the downturn suffered a bad image in the minds of consumers, and with emotions flaring in the midst of this housing recession we’re likely … Read more
Over at the Future of Real Estate Marketing blog, Joel Burslem celebrates Halstead’s incorporation of New York magazine’s neighborhood profiles on their website. But then he goes on to make what I think is an outrageous claim: It also signals to me that more brokers are waking to the reality that they themselves are media … Read more
Pat Kitano at Transparent Real Estate has an interesting post speculating on what the future of the real estate industry might look like, by taking a look-see at the finance world. If one subscribes to the idea that a real estate transaction is basically matching capital with opportunity, and that the transactional process has become … Read more
Pat Kitano at Transparent Real Estate has an interesting post speculating on what the future of the real estate industry might look like, by taking a look-see at the finance world. If one subscribes to the idea that a real estate transaction is basically matching capital with opportunity, and that the transactional process has become … Read more