I am endorsing Todd Carpenter of Lenderama for the Social Media Manager position for the National Association of REALTORS. His plan is a solid one, and his experience with the RE.net makes him an invaluable resource. However, I am rather concerned for Todd, and I make the endorsement with a good deal of reluctance and … Read more
In part 1 of this series, I looked at per-person productivity numbers which simply made no sense. Thankfully, people like Russell Shaw and Jay Thompson stepped in to provide at least an explanation. Simply put, there are too many agents chasing the same number of deals. So despite large improvements in personal productivity of a … Read more
Over at the OnBlog, I posted an item discussing the difference between how much brokerages spend on print advertising vs. their website. That was for the clients (past, present and future) of Onboard Informatics. This blog is where I get to talk speculative BS with friends in the RE.net. So… let me start out by … Read more
Broker and blogger Bill Lublin often has very wise things to say, and this post is no exception: A study created by Adam Sarner, an analyst with market research firm Gartner, indicates that more than 75 percent of Fortune 1000 companies will have a social-networking initiative for marketing or customer relations purposes. However Sarner predicted … Read more
So I promised a more serious post about Blip.fm, the social music network that I’m fairly obsessed with these days. It’s taken a few days for the thoughts to gel, and I’m not convinced that they have fully. But in the interests of starting the discussion, I want to get this out there. Could a … Read more
So the news comes that the bailout package has failed to pass the House with 133 Republicans and 95 Democrats voting nay. Well, at least it was a pretty bipartisan fail. I’m sure we will be treated to much sound and fury from the talking heads and the chattering class as to why, who’s to … Read more
In the comments of this post, the Blogfather of La Blogstra Nostra (loosely translated as “this blog-thing of ours”) Joe Ferrara succintly makes a great point: realtors should blog about ‘solds’. This is a fantastic idea that I frankly do not see enough of on the RE.net. And writing a case study (a marketing case … Read more
The inimitable and simply delightful Teri Lussier recently posted her observations of RE BlogWorld ’08 in Las Vegas. In it, she mentioned a “reverse Black Pearl” by yours truly: And finally, I’ll leave you with this brutally honest reverse Black Pearl from Notorious R.O.B., who, during Jeff’s session, shared his opinion about the quality of … Read more
If you are at all interested in the real estate industry, then you need to be reading Dan Green on a regular basis. I just met him at RE Blogworld, and have put his blog into my reader ASAP (and linked it here). Dan is brilliant, and understands the financial markets and mortgage markets better … Read more