Thanks to travel, blogging is a bit light, but I did want to get this post out because more and more, I feel it’s a painful message that must be heard. There are quite a few things that a real estate company can do to improve operations, but many of them will take immense amount … Read more
From the web publication (seems rude to call it a “blog”) @Issue comes this provocative article about the business value of design, which ends with this astonishing statement: [Design is] the accelerator for the company car, the power train for sustainable profits: design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. … Read more
The Seattle-based brokerage John L. Scott has waded into social networking waters in a pretty significant way with JLSconnect — a brand new service based on Microsoft’s Live platform. From the news release: JLSconnect augments the previous “Property Tracker” service found on www.JohnLScott.com which provides the ability for individuals to log in and save “favorite” … Read more
David Armano (@armano) has a provocative post up asking whether a company’s social media leader should be heavily involved in social media — what he calls “eating your own dogfood”: But if you dig a little, you’ll often times find that some (not all) of the people placed in these positions have very small “footprints” … Read more
Thanks to Greg Afarian (@zipvogreg) of Zipvo, there’s apparently video evidence of my session at REBarCamp Philadelphia. It was a great and fun session, and I hoped it would be useful to people who attended. For more information on NetPromoter Score and Real Estate, you can check out the page on 7DS: www.7dsassociates.com/RENPS. Thanks again … Read more
At last. We have arrived at the destination of this series. (See parts 1, 2, 3, and 4). In Part 2 of this series, I spoke at length about institutional CRM and why that can be an unbeatable competitive advantage when properly implemented and used. In Part 3, we examined whether an institutionalized brokerage could … Read more
Sometimes the most innocent of things lead to the most interesting of discussions. A couple of days ago, I innocently asked whether such-and-such a person worked at such-and-such a company. Turns out, this was not the right thing to do, because the username I saw was a personal Twitter account, not a business Twitter account. … Read more
In part 1 of this series, I discussed the First Principle of real estate insurgency: Never Fight on Their Turf. The extension of that principle meant that insurgents have to figure out how to outmaneuver then neutralize the primary advantage of Big Brands: breadth of brand (aka, brand recognition). So let’s suppose you’re an insurgent … Read more
Now that I have recovered, more or less, from RE Barcamp Philadelphia (great job, by the way, Bill Lublin, Kim Wood, John Lauber, and the rest of the REBC PHL gang!), I wanted to ask a question: Are presenters at conferences owed any sort of deference by attendees? I also present at various events and … Read more