As some of you know, I’ve long been an admirer of Keller Williams as a brokerage model, because of its consistency. I may not be a huge fan of all of their practices, but as a business consultant, I’ve always admired how its strategy fits together so very well. I wrote about KW on Inman … Read more
I’ve been assiduously staying away from Zebragate, except for stating my support for my friend Daniel Rothamel, because the issue is a tough one. All trademark cases tend to be, where two parties both believe they have the right to use a particular trademark in a particular way. Unfortunately, the dispute/debate/whatever has turned a corner … Read more
Over at 7DS, I wrote up a little treatment on NAR’s finding that 1 out of 10 REALTORS has a blog. But here’s what makes me curious. Why are there so few equivalents in commercial real estate? I did a Google search on “real estate blog” and got about 187 million results. Did the same … Read more
This is simply mindblowing: The use of blogs has steadily increased as a marketing tool for real estate agents. One in ten members reported having a real estate blog. In 2009, 7 percent of members reported having a blog. Among REALTORS®, blogs are most common among those aged 29, and nearly one in five members … Read more
Or so says NAR: More interestingly, however, the Member Profile shows that REALTORS® with a college education earn higher income. It indicates that across all levels of experience, NAR members with at least a bachelor’s degree earn higher gross personal income than those without formal college education. For those REALTORS® with 10 years of experience … Read more
The recent news out of California, that cash buyers have set a record in home purchases, is the kind of news that makes me go Hmmmm. I wrote about it on AOL briefly, but wanted to dive into a bit more detail here. First, the news from the LA Times (h/t: Calculated Risk): All-cash buyers grabbed … Read more
So Gahlord Dewald, seriously one of the big brains in the real estate industry, puts up a thought-provoking post on strategy. It’s worth reading in full. But I got obsessed with his definition of strategy, especially since I just wrote a post on strategy. Funny how things seem to come in bunches. Anyhow, Gahlord on … Read more
I spoke recently with a friend of mine about the nature of strategy. Actually, it was about football, but somehow led into strategy, and I thought it was interesting enough to share. Most people use the word “strategy” incorrectly. They think any sort of plan means “strategy”. As in, “What’s our strategy for increasing leads … Read more
Following up on my post on NAR 800K, I found this article on Inman News about a survey it conducted of its readers (subscription required). Apparently, most of the respondents agree with yours truly in thinking that at least another 20% of agents need to exit the industry before we can have recovery. But here’s … Read more