Dan Green over at Bloodhound Blog understands marketing. Well, I’m sure I’ll find some place and time to be a pain in the ass to him to, but he’s absolutely on the money with this post: Click-throughs from a search engines are not “leads” and that’s why the NAR statistic is misleading. Until a reader … Read more
Seth Godin, he of the bald head and brilliant marketing insights, has a new post up talking about how branding is dead, replaced by what he calls ‘tribe management’: It adds to that the fact that what people really want is the ability to connect to each other, not to companies. So the permission is … Read more
I realized that my first few posts on this brand new blog have been… a tad negative. While I certainly have no interest in joining some echo-chamber gabfest about how wonderful technology X is for real estate, and how if we just learned how to connect, really, really connect, then everything would be hunky dory, … Read more
Over at the Future of Real Estate Marketing blog, Joel Burslem celebrates Halstead’s incorporation of New York magazine’s neighborhood profiles on their website. But then he goes on to make what I think is an outrageous claim: It also signals to me that more brokers are waking to the reality that they themselves are media … Read more
I was on a call earlier today with a client of my employer (who does not authorize this blog, nor have anything whatsoever to do with it — all opinions are my own, blah, blah and blah) talking about a particular product we carry that could assist them with some of their online marketing efforts. … Read more
InmanTV has a 46 minute video of a panel discussion at RealEstateConnect ’08 from New York of a group of industry luminaries called “25 Things You Must Do to Web 2.0 Your Company”. It’s… moderately interesting, and I do recommend checking it out. But what I don’t get personally is why the real estate brokerage … Read more
The Inman Real Estate Connect 2008 is a treasure trove of silly statements, as it pertains to real estate marketing. Here’s a short video entitled Marketing Advice for Realtors. There’s actually some guy that says, “It’s about blogging, all about blogging.” One nice woman says the buzzwords like Web 2.0, participate in Zillow and Trulia, … Read more