Thanks to InmanBlog, I learn that there is an ethical dilemma brewing in RE.net. It appears that NAR has promulgated a new standard This standard falls under Article 12 in the Realtor code, which provides that Realtors “shall be honest and truthful in their real estate communications and shall present a true picture in their … Read more
Over on Homegain’s blog, his new home, Joe Ferrara has a set of excellent advice for real estate agents: As in any profession, you get pigeon-holed, often unflatteringly and marketing yourself becomes an uphill battle to overcome a stereotype. There’s a better way. Elevate yourself to “expert” in your field. It does not matter how … Read more
Garr Reynolds, at Presentation Zen, is a must-read blogger/writer/authority on presentations for anyone involved with marketing, communications, or any sort of presentations. He also has some views that he shares from time to time that are highly relevant to any thinking about marketing. His latest is a masterpiece as well, and it deals with the … Read more
So… I assume there’s still some sort of a raging blogwar going on about Greg Swann, but when the man is right, he’s right. His latest is just some good solid advice: Give your home a blog. Every home for sale should have its own web site. What makes a weblog useful and practical is that … Read more
(Image from Flickr.com, by MarkyBon) There must be some sort of a zeitgeist (literally, “time spirit”) going around the RE.net, like some sort of a benign virus, on the topic of “Web 2.0” — what it is, what it is not. I just posted on Web 2.0, only to see Louis Cammarosano from HomeGain, and … Read more
I hate Web 2.0. I mean I hate the term. People throw it around all the time, and it even comes up in conversation at parties: “So, what’s your cute friend Sarah doing?” “Oh she’s doing publicity for this fabulous Web 2.0 company in the dress-swapping community.” “That’s so cool — can you give me … Read more
It appears that Zillow has broken the 100,000 real estate agent milestone: Sometime last Friday, real estate agent number 100,000 (yes, one hundred thousand!) registered on Zillow and posted a listing for sale in Niceville, Florida. I’d like to say; “Welcome to Zillow!” to Jamee Graff (pictured at left.) Jamee is a Realtor with The … Read more
I know I take contrarian views to much of the received wisdom on the RE.net, but… well, I can’t help it. Since I’m not flogging any product, or trying to get leads from this blog, or any such thing, but just write on topics that interest me, I suppose I find it more fun to … Read more
After my… ahem… tirade against Movesmart.org, I felt kinda bad. I mean, they seem like such sweet, nice people with such good intentions. Granted, I still stand by everything I wrote in that post, but… in the spirit of wishing them well, I offer the following suggestions. I base them on this page on Netsquared.org … Read more