Marc Davison recently issued what I consider to be an important challenge, sort of tucked away into the dictum of his post called “Exodus from the bondage of 1.0 tradition“: Like catcalls from construction workers to pedestrians, false bravado, come-ons and innuendo continue to adorn broker websites. They stand as a gripping example of how … Read more
I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man: People do not buy from bad-mannered liars. Well, not twice, anyhow. Considering that David Ogilvy is sometimes called the Father of Advertising, one might do worse than think about his statement. For some reason, I feel like all … Read more
Depending on who you ask, we are either headed for a recession or in one already. There seems to be some sort of a political angle to the whole question of recession, so who knows what the truth is in an election year? What everyone seems to agree on is that we’re certainly not in … Read more
Well, at least, it attracts interest. Joe Ferrara alerts us to some… ahem… sexy ads related to real estate (safe for work). Go check it out. To be fair, most of those are ads for hotels which… I guess is real estate… sorta…. But one of them is for a condo project in Manhattan called … Read more
A while back, I’m afraid I bashed the hell out of MoveSmart.org — a seemingly well-meaning website that wants to practice something called “integrative moves”. I have learned more about what that might mean through this post on Stuff White People Like: White people like to live in these neighborhoods because they get credibility and … Read more
A reader of Dustin’s sent him an email that both were kind enough to allow to be published at 4realz. The reader, a member of a MLS committee, raises some very interesting and very important questions provoked by the discussion on Cluetrain marketing in real estate between Dustin and myself. Read the whole thing. This … Read more
Ben Martin at Agent Genius(an excellent site that I have now added to my RSS reader) has posted a trenchant response to my earlier post on proof in Web 2.0 type of activities. He takes issue, it seems, with a few things, confessing himself further and further befuddled by the dialogue. First, measuring ROI from … Read more
Really, I have no axe to grind against the National Association of Realtors. I suspect that I would like most of the individuals who work there, and I admire them for many things. The Center for Realtor Technology is a good example of things I admire about NAR. But they make it so easy to … Read more
I think Pat Kitano at TransparentRE is one of those guys who has brilliant and useful insights to anyone interested in exploring what Real Estate 2.0 might look like. And despite disagreeing with him on a specific thing here or there in the past, I continue to think his blog is valuable and his insights … Read more