One of the reasons why I’ve been so busy of late is the sheer amount of work I took on at OnBoard. I hope to be able to share with everyone some of the fruits of that labor sometime soon. One major project is a redesign of the OnBoard website. Quite a few of the … Read more
The NAR-DOJ Settlement is news outside of our little RE.net corner of the blogosphere. One of the grand poobahs of the blogosphere, Jeff Jarvis of Buzzmachine, exults in a post entitled, “Take That, 6 Percenters!”. Why, he’s positively leaping with joy: The monopolistic hold big real estate agents have had on information — on access … Read more
Should the Big Brands in real estate start blogging? Joel Burslem over at FOREM thinks so: Even with its obvious bias, the blog is actually a fantastic resource for anyone interested in staying on top of the beer wars. Several years ago I worked for Molson, before it became Molson Coors, so the brewing industry … Read more
In a recent post, I complained about the dearth of data when it comes to talking about international real estate. Even though I was a bit cheeky, Simon Baker of REA Group actually posted a comment on that with some actual estadistica: For example, around 12% of the traffic to our Australian site (www.realestate.com.au) comes … Read more
FYI, Millward Brown released their annual Top 100 Brands report recently with some interesting findings for the brand marketer. You can see the report here (PDF). For our purposes, however, let me limit the observation to this question: Guess what industry is wholly absent from the Top 100 Brands list? -rsh
In commercial real estate, there is a standard analysis that brokers conduct: the Lease-Buy analysis. It is meant to show the client the financial impact of leasing space vs. buying the building outright. For whatever reason, this is not a standard analysis that residential agents conduct on behalf of their clients. You can find online … Read more
Achtung, der Marketingspezialisten! I’m not sure how many others have picked up on this, but I really think there’s something afoot. The zeitgeist has shifted. There is a palpable and noticeable move towards simplicity, towards manual labor, and away from “high-tech” and complexity. Just in the last few days, I’ve seen two examples of companies … Read more
You know what I’d love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers. Joel Burslem profiled REA Group over at FOREM, and this passage jumped out at me: Bottom line however, his [Simon Baker, CEO of REA Group] advice to agents to begin … Read more
When your marketing person creates a video like this one, it’s time for the pink slip (h/t: Branding Identity Guru): As BIG said, you wish this was a parody… but it’s not. o.0. Excuse me — I must now wash out my eyes with battery acid. -rsh