A Short Primer on Branding
As promised, here is my official short primer on branding. Say it. Mean it. Do it. This concludes the short primer on branding. Many thanks to Barbara Coloroso. -rsh
Marketing
Brand Prognostication: Fisking An Expert
There are times when the profession of marketing becomes a little bit like a romance — well, at least if you’re El Burlador de Sevilla. You try to divine what is going on in the customer’s head, what makes her tick, what you can say or do or highlight or whatever to get her attention, … Read more
HomeGain, ActiveRain, Trulia – The Tale of the Tape
In my little prognostication about the upcoming Trulia Blog Platform vs. ActiveRain, I neglected to include HomeGain in the mix. Louis Cammarosano of HomeGain pointed out over on the followup OnBlog thread that HomeGain had launched an Agent Blogging Network earlier this year, and that they were even conducting blogging schools for agents on HomeGain. … Read more
Followup to Trulia to ActiveRain Post is Up
I’ve decided to post the followup to the Trulia Blogs & Active Rain post over at OnBlog. The main reason was that what I ended up writing was exactly the kind of marketing advice I would offer to our clients. The other reason is that I’m too tired to copy and paste it into this … Read more
Defining the Customer
This is from a conversation I had at Inman SF ‘2008. Perhaps conversation is too dignified a term for what was actually going on at the time, since all of the participants were three sheets into the wind by that point in the night. Let’s call it more like… inspired spouting of words between people … Read more
Look Upon My Works, Ye Mighty
I suppose the fate of Ozymandias ought to keep things in perspective, but… at the same time, considering how much time and energy it has taken, I can’t help but crow a bit about what we just released. As some of you know, my day job is as the VP of Marketing for Onboard — … Read more
A Word About Iteration: RE Bar Camp Edition
During one of the sessions here at RE Bar Camp, an interesting point came up. There was a company here presenting named Zipvo — they do real estate video for agents. Their technology seems good; they seem like bright guys. The issue was, as I saw it, their incredibly flawed business model. They want advertisers … Read more
Must Read for All Web Marketers
Just a quick little heads up before diving back into my real job. If you haven’t done so already, read Analytics Apples And Oranges: Switching Web Analytics Tools Without Getting Fired. Even if you’re an expert on web analytics, this brief little post lays out the issues so clearly and so cleanly that it helps confirm … Read more
Is Matt Ferrara Trying to Be Like Jesus?
If you’re not reading Matt Ferrara, the extremely intelligent, entertaining and hyper master of Matthew Ferrara & Company, then you’re missing out on some of the most fun readings that can be had about technology and real estate. He’s very insightful on a range of issues, as he works with some of the top companies … Read more