CALBRE to Keller Williams: Drop Dead

I’ve been on the road driving all around Florida since Labor Day, so obviously, blogging has been light. But I was sent some news by a reader — again, the best informed audience in real estate — and I was really struck by the forceful language. CALBRE (California Bureau of Real Estate) has released a Licensee … Read more

Rethinking Brokerages After Redfin 3.0, Part 3

Part 1 is here, and Part 2 is here. Thus far, we have explored why Redfin 3.0 is significant, and the hypothesis that the real estate consumer cannot, will not, or in any event does not form relationships with companies or with brands, but only with another person: the agent. We have looked at the … Read more

Rethinking Brokerages After Redfin 3.0, Part 2

  (Part 1 is here) So in the last post, I made the case that Redfin 3.0 is significant because of who made the decision. Redfin was and remains (a) an innovator in brokerage business models, (b) a technology leader, and (c) led by smart people who don’t make snap decisions. Their decision to move … Read more