On the Opendoor Acquisition of Open Listings

Just thought I’d drop a brief (well, for me) note here about Opendoor’s acquisition of Open Listings, in between preparing for hurricane Florence…. Inman News has the story: Flush with hundreds of millions in venture funding, the fast-growing home-buying and selling startup Opendoor is making its first acquisition: Open Listings, a discount brokerage with a team of salaried in-house … Read more

iBuyers Are Not House Flippers: Spencer Rascoff Edition

In the August Red Dot, The Truth About iBuyers, I made the point that the real estate industry fundamentally misunderstands what the iBuyer movement is all about: Perhaps because the pioneer of iBuyer was Opendoor, which focused on the selling experience at launch, the real estate industry has perceived iBuyers to be something like technology-powered … Read more

Thoughts on OfferDepot, Opendoor, Zillow

Mike Delprete, the man behind Adventures in Real Estate Tech, recently sent out an email newsletter (I can’t find the article on his website) about OfferDepot: A Keller Williams team in Phoenix recently launched OfferDepot, an instant offer play, to “help with all the confusion with cash offers vs bringing your home to market.” Why … Read more

No Hat, Lots of Cattle: In Which Zillow Transforms

[Note: I advised Zillow on its communication plan for rolling out the program I discuss herein. I do not have an ongoing relationship with Zillow.] I assume that by now anybody who is reading Notorious is aware of the big announcement from Zillow: Zillow Group, Inc. (NASDAQ:Z) (NASDAQ:ZG), which houses a portfolio of the largest … Read more