Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning. – Sir Winston Churchill . One of the true pioneers of the new generation of real estate companies, Redfin, has launched a new partner program: Redfin released a sprawling, glorious update … Read more
Louis Cammarosano is a really smart dude. I know you might think you know that. But, really. He’s a smart smart guy. In this interview he briefly mentions his history prior to HomeGain: Upon graduation from the Fordham University School of Law, I worked at Cravath Swaine and Moore in New York and London. I … Read more
An exchange with Mike Farmer in the comments section of this post over on Homegain triggered some thinking on my part. The Reader’s Digest version of what went on before: Louis thought there was too much hype about marketing, and not enough attention on the craft of being a realtor. I responded that one reason … Read more
In my little prognostication about the upcoming Trulia Blog Platform vs. ActiveRain, I neglected to include HomeGain in the mix. Louis Cammarosano of HomeGain pointed out over on the followup OnBlog thread that HomeGain had launched an Agent Blogging Network earlier this year, and that they were even conducting blogging schools for agents on HomeGain. … Read more
Over on Homegain’s blog, his new home, Joe Ferrara has a set of excellent advice for real estate agents: As in any profession, you get pigeon-holed, often unflatteringly and marketing yourself becomes an uphill battle to overcome a stereotype. There’s a better way. Elevate yourself to “expert” in your field. It does not matter how … Read more