In my Top Nine Things I’ve Learned at BlogWorld post, I wrote: Many social media professionals talk as if social media is the future of media, then act exactly the opposite when camera crews show up. I can’t forget the moment. Due to some deadlines, I excused myself from a session to get some work … Read more
Greetings from Las Vegas — I’m not sure what time it is, even though I’ve been fully awake for, oh, a few hours. But some of the discussions at REBlogWorld 2009 have been so great that I wanted to get something posted now. One of the more interesting sessions for me personally was the Branding … Read more
Greetings from Las Vegas — I’m not sure what time it is, even though I’ve been fully awake for, oh, a few hours. But some of the discussions at REBlogWorld 2009 have been so great that I wanted to get something posted now. One of the more interesting sessions for me personally was the Branding … Read more
It’s a very personal, a very important thing. Hell, it’s a family motto. Are you ready, Jerry? I wanna make sure you’re ready, brother. Here it is: Show me the money. – Rod Tidwell, Jerry Maguire I was recently researching a somewhat different topic (deflation, inflation, and price sensitivity in real estate) when I came … Read more
I had promised in Part 2 of this series that I would tackle the so-called “K-Dub” model in this part. Well, I’ve decided against it. Looking at the numbers, it seems to me that from a model perspective, there’s nothing particularly novel about the K-Dub (based on Keller Williams) model. Its appeal and power lie … Read more
In Part 1, we explored the traditional brokerage model by the numbers and found that there are significant issues with the current model as constructed. It may be, of course, that my hypothetical numbers are just way off, and therefore, the entire analysis ought to be trashed. I get the feeling, however, that in the … Read more
One of the more insightful posts on the industry came earlier this week from one of the more insightful people in the industry: Nicolai Kolding, COO of Better Homes & Gardens Real Estate, and former head of M&A for Realogy. This is a man who knows what he’s talking about. He gave a presentation (PDF) … Read more
Marc Davison (@1000wattmarc) of 1000watt Consulting is one of the top thinkers and one of the most compelling writers in our industry, and his latest posts on the future of brokerage are examples of why one might think of Marc as Master Yoda of the Real Estate Jedi Academy. You can read part 1 here, … Read more
At last. We have arrived at the destination of this series. (See parts 1, 2, 3, and 4). In Part 2 of this series, I spoke at length about institutional CRM and why that can be an unbeatable competitive advantage when properly implemented and used. In Part 3, we examined whether an institutionalized brokerage could … Read more