I was doing some research at work when I came across something absolutely bizarre. There is no list anywhere of the most powerful brands in residential real estate. In commercial, there is such a list, compiled and maintained by Lipsey: Top 25 Commercial Real Estate Brands. (PDF) Why is there no equivalent in residential real … Read more
Marc Davison, who is a very smart guy, has a post up on how to kick ass. True rock stars bring something different to the table. It’s why they rise to the top and stay there. They have a their own look. Their own special feel. It’s that difference that cut Zeppelin apart from Sabbath. … Read more
Marc Davison, who is a very smart guy, has a post up on how to kick ass. True rock stars bring something different to the table. It’s why they rise to the top and stay there. They have a their own look. Their own special feel. It’s that difference that cut Zeppelin apart from Sabbath. … Read more
There’s a bit of buzz building out there in the RE.web about a new… company? nonprofit organization? called MoveSmart.org. It’s a website that is looking launch in Q3 of 2008, and I gather that they are doing fundraisers and lining up corporate sponsors and such. From the MoveSmart.org website itself we get the following description. … Read more
I know this is probably old news by now, but I confess that I just found out about it myself. Apparently, the real estate industry has a new standard data format for the distribution of real estate listings online. Seems the boys at Yahoo!, Zillow.com, and Trulia.com have gotten together and worked out a new … Read more
Seth Godin has one of his signature short posts that provoke a lot of thought on the three levers of marketing. He believes that the three levers are Fear, Hope, and Love: The TSA is in the fear business. Every time they get you take off your shoes, they’re using fear (of the unknown or … Read more
I can’t believe I hadn’t seen this before. The comments are really enlightening as well. Read the whole thing. Now to turn to the question itself: Does sex actually help you sell in real estate? The short answer is No. The long overly involved answer is “No, but… it certainly gets you noticed”, and … Read more
Marc Grayson has a post up on Real Estate Tomato asking whether bloggers should focus on the IN audience (industry peers) or the OUT audience (consumers). You know what I realized after reading that? If you have to think about IN or OUT, then this might be a good time get way out. As in, … Read more
Once again, Bloodhound has a fantastic post up on a topic that is tangential to much of a theme I’ve been hammering since I started this blog. Greg Swann tells the story of an unfortunate eBay merchant who is being threatened with legal penalties for “auctioneering without a license”. Read the whole thing — it’s … Read more