FYI, Millward Brown released their annual Top 100 Brands report recently with some interesting findings for the brand marketer. You can see the report here (PDF). For our purposes, however, let me limit the observation to this question: Guess what industry is wholly absent from the Top 100 Brands list? -rsh
In commercial real estate, there is a standard analysis that brokers conduct: the Lease-Buy analysis. It is meant to show the client the financial impact of leasing space vs. buying the building outright. For whatever reason, this is not a standard analysis that residential agents conduct on behalf of their clients. You can find online … Read more
Achtung, der Marketingspezialisten! I’m not sure how many others have picked up on this, but I really think there’s something afoot. The zeitgeist has shifted. There is a palpable and noticeable move towards simplicity, towards manual labor, and away from “high-tech” and complexity. Just in the last few days, I’ve seen two examples of companies … Read more
You know what I’d love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers. Joel Burslem profiled REA Group over at FOREM, and this passage jumped out at me: Bottom line however, his [Simon Baker, CEO of REA Group] advice to agents to begin … Read more
When your marketing person creates a video like this one, it’s time for the pink slip (h/t: Branding Identity Guru): As BIG said, you wish this was a parody… but it’s not. o.0. Excuse me — I must now wash out my eyes with battery acid. -rsh
Marc Davison recently issued what I consider to be an important challenge, sort of tucked away into the dictum of his post called “Exodus from the bondage of 1.0 tradition“: Like catcalls from construction workers to pedestrians, false bravado, come-ons and innuendo continue to adorn broker websites. They stand as a gripping example of how … Read more
I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man: People do not buy from bad-mannered liars. Well, not twice, anyhow. Considering that David Ogilvy is sometimes called the Father of Advertising, one might do worse than think about his statement. For some reason, I feel like all … Read more
Depending on who you ask, we are either headed for a recession or in one already. There seems to be some sort of a political angle to the whole question of recession, so who knows what the truth is in an election year? What everyone seems to agree on is that we’re certainly not in … Read more
Well, at least, it attracts interest. Joe Ferrara alerts us to some… ahem… sexy ads related to real estate (safe for work). Go check it out. To be fair, most of those are ads for hotels which… I guess is real estate… sorta…. But one of them is for a condo project in Manhattan called … Read more