Articles filed under Adventures in Marketing

A Short Primer on Branding

As promised, here is my official short primer on branding. Say it.  Mean it.  Do it. This concludes the short primer on branding.  Many thanks

Defining the Customer

This is from a conversation I had at Inman SF ‘2008. Perhaps conversation is too dignified a term for what was actually going on at

You Must Blogroll The Believer

One of the great things about conferences, especially one that features bloggers as the main attraction, is that you meet some incredible people and find

Look Upon My Works, Ye Mighty

I suppose the fate of Ozymandias ought to keep things in perspective, but… at the same time, considering how much time and energy it has

The Future of Brokerage Paper

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