It must be zeitgeist, a change in the real estate weltanschauung. I wrote a long post back in March of 2008 having a conversation with Mike Farmer on his original Biz 2.0 post on the Bloodhound Blog. He then responded with some additional thoughts. I had a 1500 word draft that wasn’t even halfway finished, … Read more
As promised, here is my official short primer on branding. Say it. Mean it. Do it. This concludes the short primer on branding. Many thanks to Barbara Coloroso. -rsh
There are times when the profession of marketing becomes a little bit like a romance — well, at least if you’re El Burlador de Sevilla. You try to divine what is going on in the customer’s head, what makes her tick, what you can say or do or highlight or whatever to get her attention, … Read more
In my little prognostication about the upcoming Trulia Blog Platform vs. ActiveRain, I neglected to include HomeGain in the mix. Louis Cammarosano of HomeGain pointed out over on the followup OnBlog thread that HomeGain had launched an Agent Blogging Network earlier this year, and that they were even conducting blogging schools for agents on HomeGain. … Read more
I’ve decided to post the followup to the Trulia Blogs & Active Rain post over at OnBlog. The main reason was that what I ended up writing was exactly the kind of marketing advice I would offer to our clients. The other reason is that I’m too tired to copy and paste it into this … Read more
This is from a conversation I had at Inman SF ‘2008. Perhaps conversation is too dignified a term for what was actually going on at the time, since all of the participants were three sheets into the wind by that point in the night. Let’s call it more like… inspired spouting of words between people … Read more
Breaking news from Inman Blogger Connect: Trulia has announced that it is launching a blog platform. I don’t have a link, because this was on a piece of paper, but there will be an official announcement later. I actually had a chance to speak with Vicky Gkiza, Sr. Product Manager for Community, at Trulia and… … Read more
One of the great things about conferences, especially one that features bloggers as the main attraction, is that you meet some incredible people and find out some incredible things. Some of them are so fantastic that they make you scratch your head and go… “Eh?” The Believer is one of those things. Despite the name, … Read more
I suppose the fate of Ozymandias ought to keep things in perspective, but… at the same time, considering how much time and energy it has taken, I can’t help but crow a bit about what we just released. As some of you know, my day job is as the VP of Marketing for Onboard — … Read more