Fred Astaire, Gene Kelly, and Real Estate Marketing

I’m reasonably sure that none of you currently reading this has ever thought that those three terms belong together. But they do! Recently, I got into a discussion with the inimitable Teri Lussier about Fred Astaire vs. Gene Kelly. Well… to be fair, it wasn’t much of a discussion. More of Teri beating me about … Read more

Tackling the Future of Real Estate Brokerage

I was tempted to jump in after part 1, when Danilo Bogdanovic threw down the gauntlet. But man, am I glad I waited until he was all done with his series on the future of real estate brokerage. You really owe it to yourself to read the whole series: Part 1, Part 2, and Part … Read more

You Don’t Know What You Have Until You Lose It

Ines asks a fantastic question: What would happen to your business if your blog or favorite Social Media Site were to disappear tomorrow? Her entire post is worth reading, as it relates quite a bit to disaster recovery, data security, and copyright maintenance.  All worthwhile things to think about. My followup question is: What if … Read more

You Don't Know What You Have Until You Lose It

Ines asks a fantastic question: What would happen to your business if your blog or favorite Social Media Site were to disappear tomorrow? Her entire post is worth reading, as it relates quite a bit to disaster recovery, data security, and copyright maintenance.  All worthwhile things to think about. My followup question is: What if … Read more

Starbucks vs. Twitter

So my post about Twitter is generating a fair amount of commentary from readers.  The general tone appears to be that while one shouldn’t Twitter just to generate additional business, it’s still worth doing for a variety of reasons, such as being Web 2.0 savvy, being in-touch with non-client business associates, and personal pleasure. Here’s … Read more

Context Goes Both Ways: Numbers, Buyers, Sellers, and Agents

Matthew Rathburn puts the NAR Profile of Home Buyers and Sellers 2008 into context. I think it’s worth reading the whole thing, including the cool graphs he’s put together. Matthew’s got some useful insights from the realtor’s perspective: Whereas some agents are dwelling on the issue that the Buyer is finding their home on the … Read more

Questions for the Twittering Realtor

According to Forrester Research, 6% of Americans use Twitter. Robert Scoble calls bullshit: There is ABSOLUTELY NO WAY that many people are using Twitter. My data shows that the regular users are between 50,000 and 300,000. A high percentage of which are outside the United States. That doesn’t come anywhere close to the numbers required … Read more

Independent Study Shows Trulia As #1 Threat To Franchisors

According to this post on the Trulia Blog, Trulia is the #1 lead generator in the RE.net: Threewide’s ListHub, the most widely adopted network for listing distribution, works in concert with MLSs, various franchises and brokerages, and core real estate technologies to bring real estate companies a single dashboard for controlling their online marketing strategy. … Read more

Kudos to Larson/Sobotka – Must Reads on VOW Policy

I think I might have fallen in love with Larson/Sobotka.  I haven’t the faintest idea who they are, but it looks like they combine some business consulting with legal work with something else involving MLSes and such.  Bears looking into more. But they have done a great service for the RE.net by compiling a guide … Read more