Other folks have already praised the new Real Estate Marketing Report Card, which the company was kind enough to alert me to via email. (/wave at Brian Thibault). And if you can get Joel Burslem to say the following, you probably don’t need my two cents: It’s a great promotional tool – one that’s clearly … Read more
After a recent Lucky Strike Social Media Club dinner — the very first one, as a matter of fact, in which the club was formed — I had the pleasure of riding in a car with two realestistas. Sarah Bandy (@sarahbandy) and Perri Feldman (@perrifeldman) are two NJ-based realtors who are just a joy to … Read more
Last week, I had an opportunity to attend an extraordinary meeting with some of the most senior people at NAR, on the topic of social media. I have to thank Jim Duncan for putting the meeting together, and of course, I am grateful to the leadership at NAR for being willing to listen to a … Read more
Last week, I had an opportunity to attend an extraordinary meeting with some of the most senior people at NAR, on the topic of social media. I have to thank Jim Duncan for putting the meeting together, and of course, I am grateful to the leadership at NAR for being willing to listen to a … Read more
Lawyers — probably the most risk-averse group of human beings on the planet by training, vocation, and personality — are starting to embrace social media and web marketing principles. There are some rather interesting lessons from that world for realestistas. For example, this article from Lawyers USA (h/t What About Clients?) titled, “Are you overlooking … Read more
One of the “risks” of having a company blog or company social media operation of any kind is that someone will come on your blog, your Facebook page, or whatever, and just trash you. Most of the advice on dealing with negativity is to “address it”. For example, here’s a post from MarketingProfsDaily on handling … Read more
First of all, let me give a shout-out to Hey Amaretto, aka, Diane Guercio, whose blog I just read for the first time. She’s got an amazing voice for the web: personable, yet relevant, with useful information mixed in with humor and an overall fun voice. Really, check her out for one example of how … Read more
Marc Davison’s newest post is, as is normal for him, a wonderful read filled with cool and interesting insights. Go read it in full. The key passage, I think, is this: But over the decades, the love waned. As new competitors grew into the marketplace, these establishments remained still in their own murky waters of … Read more
He thinks real estate brokers should start local newspapers: What should not-so-busy real estate brokers do? Why not start a local newspaper? Here’s how I would do it. Assume you’ve got six people in your office. Each person is responsible to do two things each day: Interview a local business, a local student or a … Read more