The Local vs. Localism: Hyperlocal Media Wars

I’ve been meaning to check out The Local — New York Time’s foray into what they’re calling ‘hyperlocal’ media but only got around to it just now.  Imagine my surprise and pleasure to discover that my neighborhood (Millburn, Maplewood, and South Orange) is one of the two trial neighborhoods for The Local.  (The other one … Read more

The Fundamental Misconception of Social Media

Unless you have been living under a rock, you’ve heard of this “social media” thing. But if pressed to define it, you — like the rest of us — would stammer out a few words about Twitter, Facebook, and blogs and then… realize that the term is more or less undefined. Well, here’s the Wikipedia … Read more

Lessons from Counterinsurgency #3: Petraeus on Unity

(Part 1, Part 2) Petraeus on Unity Another major lesson from counterinsurgency is the importance of coordination and synchronization: It is also essential that we achieve unity of effort, that we coordinate and synchronize the actions of all ISAF and Afghan forces — and those of our Pakistani partners across the border — and that … Read more

Be the Virus, Todd (Three Thoughts on NAR Social Media Manager)

“Forward, the Light Brigade!” Was there a man dismay’d? Not tho’ the soldier knew Someone had blunder’d: Theirs not to make reply, Theirs not to reason why, Theirs but to do and die: Into the valley of Death Rode the six hundred. – Alfred Lord Tennyson, Charge of the Light Brigade Todd Carpenter (@tcar on … Read more

Lessons from Counterinsurgency, Part 2: Petraeus on Local

In part 1 of this series, we discussed Information Operations and the importance of integrity in counterinsurgency strategy.  I took lessons from the U.S. Military, and the author of those doctrines Gen. David Petraeus, and applied them to the real estate industry.  In this installment, I’d like to take a look at another key principle … Read more

Lessons from Counterinsurgency Pt. 1: Petraeus on Integrity

It may be completely inappropriate to compare the life-and-death work of our military in Afghanistan to the buying and selling of real estate ensconced in our safety… but I could not help but read this with interest: We also must strive to be first with the truth. We need to beat the insurgents and extremists … Read more

The One Site to Rule Them All

Ash nazg durbatulûk, ash nazg gimbatul, ash nazg thrakatulûk, agh burzum-ishi krimpatul. One ring to rule them all, one ring to find them, one ring to bring them all, and in the darkness bind them. Twitter, some say, is a useless waste of time.  That’s often true.  But then, sometimes, it’s really kinda fun and … Read more

Redfin Transforms: The End of the Beginning?

Now this is not the end. It is not even the beginning of the end.  But it is, perhaps, the end of the beginning. – Sir Winston Churchill . One of the true pioneers of the new generation of real estate companies, Redfin, has launched a new partner program: Redfin released a sprawling, glorious update … Read more