Moral Motivations: A Test Soon to Come to a Supermarket Near You

Reuters reports that a major study by scientists from the London School of Hygiene & Topical Medicine at the University of London shows organic foods have no nutritional benefit over conventional foods: A systematic review of 162 scientific papers published in the scientific literature over the last 50 years, however, found there was no significant … Read more

Blogging is Forever: Branding vs. Lead Generation

I believe in zeitgeist.  Things seem to happen in groups, where one conversation is followed by another on a similar vein. Last night, I have a great conversation with Stacey Harmon about a presentation she’s giving to realtors on the value of social media for real estate.  We explore the difference between branding and lead … Read more

Repositioning vs. Reengineering: Real Estate Brokerage

Marc Davison (@1000wattmarc) of 1000watt Consulting is one of the top thinkers and one of the most compelling writers in our industry, and his latest posts on the future of brokerage are examples of why one might think of Marc as Master Yoda of the Real Estate Jedi Academy.  You can read part 1 here, … Read more

Thoughts on Social Media and Branding

At the recent REBarCamp Orange County, I found myself staring at the board listing the sessions and enjoying the wonder of discovery.  The discovery was that apparently, I was supposed to be leading a session with Stacey Harmon on “Social Media and Branding”.  As they say, anything and everything could happen at a BarCamp.  That … Read more