In the comments to this post, I’m getting some rather interesting thoughts from a variety of real estate agents and brokers. The question I asked was, “Why should I, as a consumer, care if you’re tech-savvy or not?” The most popular answer was along the lines of, “Because tech-savvy agents have speed and ease of … Read more
In Part 1, I explored how large law firms and big brokerages are similar, based on the forthcoming paper by Glenn Reynolds, a law professor and blogging pioneer. Then in Part 2, we looked at how they’re different in some fundamental ways, particularly compensation models, that makes the size of Big Brokerage appear to be … Read more
In Part 1 of this series, I examined a scholarly paper by one Glenn Reynolds(aka, Instapundit, who is a law professor, the author of Army of Davids, and one of the most important and influential bloggers in the United States today) about the future of big law firms and drew some lessons about how big … Read more
Aaaaand I can hear the tee-hee’ing going on in Costa Mesa from here. While I’m not above making cheap jokes in order to erect a logical argument about brokerage performance, business dysfunction, and customer satisfaction, this post is actually about serious issues in real estate, technology, and marketing. So stop giggling. We begin with a … Read more
I happen to agree 100% with my old friend Joel Burslem over at 1000watt on this: This technology is also a truely democratizing force, meaning your marketing collateral can now compete with the best that Madison Avenue can cook up. In the eyes of consumers, a boutique brokerage can now sit on a level playing … Read more
On Twitter tonight, Sue Adler (@sueadler) says nonchalantly: Shocking to find MY town pgs & photos copied exactly on another’s site. Hoping this agent, who I know well, hired someone & wasnt aware. hmm That ain’t a “hmm” Sue — that should be a, “I’ve been robbed!” That’s outright copyright violation — a theft of … Read more
Buried within last week’s firestorm ignited by a couple of posts over at AgentGenius was an actually important issue that all social media practitioners and companies thinking about social media need to think about. When is a company or an organization responsible for the social media actions of its employees? Now, while I have gone … Read more
This post by Marty Neumeier on @Issue (from which the above graphic cometh) might be the most interesting branding-related insight I’ve read in quite some time. Go now and read the whole thing. I’ll wait. Let’s assume that he can back up the assertion via survey data, focus group data, and actual market results. The … Read more
In part 1, I tried my level best to keep my opinions restricted to what RPR actually is, based on the demo. And what RPR is is a fantastic piece of web engineering. In this part, I get more into the opinionating and what Reggie Nicolay might term, “fearmongering”. 🙂 Let us examine the possible … Read more