First, watch this video. Note that it’s produced by Keller Williams Realty, Inc., the corporation that actually franchises the name. This is the official position of the franchise, not of an individual agent or an individual office or franchisee. And KW says, the brand doesn’t matter. I wrote pretty much the same thing on a … Read more
As reported by Inman News, NAR’s Multiple Listing Issues and Policies Committee has approved a new addition to the Internet Data Exchange (“IDX”) policy as follows: Display of IDX Information by Real Estate Franchise Organizations Participants may provide IDX information to their real estate franchise organizations (“franchisors”) to be indexed for display on franchisors’ websites. For purposes … Read more
(Originally posted on the 7DS Blog) As reported by Inman News, NAR’s Multiple Listing Issues and Policies Committee has approved a new addition to the Internet Data Exchange (“IDX”) policy as follows: Display of IDX Information by Real Estate Franchise Organizations Participants may provide IDX information to their real estate franchise organizations (“franchisors”) to be indexed for display … Read more
This topic actually began during a video shoot I did with a couple of really cool real estate social media people, but at the NAR Convention this past weekend, it came up again. It’s an interesting enough a question that I thought I’d post about it. The issue is, How would you know if you’re … Read more
At REBlogWorld 2010, I moderated a panel discussion on whether the real estate blog was dead or not. My friend Garron Selliken, a technologist and broker in Portland, wrote up a post that stemmed from a long discussion he and I had with several others in Las Vegas, in which he argues that the “real … Read more
Click: The Magic of Instant Connections is a slim little volume that resists easy classification. I suppose you could call it a book on psychology, as it explores a particular phenomenon that isn’t well-researched: how people connect with each other. From Chapter 1: This book is about those mysterious moment — when we click in … Read more
Click: The Magic of Instant Connections is a slim little volume that resists easy classification. I suppose you could call it a book on psychology, as it explores a particular phenomenon that isn’t well-researched: how people connect with each other. From Chapter 1: This book is about those mysterious moment — when we click in … Read more
The incredibly smart, sometimes bearded, Gahlord Dewald has a post up on Inman (will go behind paywall in 24 hours) in which he counsels brokers and agents to “break free from cookie-cutter real estate” by paying more attention to categories of information and data: Think your brand is different from your competition? Go look at … Read more
In the comments to this post, I’m getting some rather interesting thoughts from a variety of real estate agents and brokers. The question I asked was, “Why should I, as a consumer, care if you’re tech-savvy or not?” The most popular answer was along the lines of, “Because tech-savvy agents have speed and ease of … Read more