Just thought some of you might want to check out this new post over on 7DS Associates blog: The annual Brokerage Performance Report put together by REALTrends is one of the most useful and important studies for the real estate brokerage industry. Unfortunately, the last report was released in 2007, and nothing has been released … Read more
Since my announcement last Thursday, I have received an enormous outpouring of support, concern, and above all, questions. “Where are you headed?” and “What’s next for you?” are common questions. Truth is, I have no idea. The-event-that-shall-not-be-discussed was only last Tuesday, and suffice to say I hadn’t planned on it. At the same time, I’m … Read more
Seth Godin has one of his signature short posts that provoke a lot of thought on the three levers of marketing. He believes that the three levers are Fear, Hope, and Love: The TSA is in the fear business. Every time they get you take off your shoes, they’re using fear (of the unknown or … Read more
I can’t believe I hadn’t seen this before. The comments are really enlightening as well. Read the whole thing. Now to turn to the question itself: Does sex actually help you sell in real estate? The short answer is No. The long overly involved answer is “No, but… it certainly gets you noticed”, and … Read more