UPDATE: I have been asked to take this post down by my colleagues at OnBoard, as they feel there is a conflict of interest inherent in a senior member of the executive team writing critically about a current client. While I have my thoughts on that, in this case, I will defer to their judgment. … Read more
So I’m trying to put my thoughts on cluetrain real estate together. And while all those thoughts are swimming around my head, I read this fantastic interview of Alex Chang, CEO of Roost.com, over at 4Realz. Specifically, I read this section: I don’t think it is a stretch to say that the big brokerages are … Read more
Thanks to InmanBlog, I learn that there is an ethical dilemma brewing in RE.net. It appears that NAR has promulgated a new standard This standard falls under Article 12 in the Realtor code, which provides that Realtors “shall be honest and truthful in their real estate communications and shall present a true picture in their … Read more
Over on Homegain’s blog, his new home, Joe Ferrara has a set of excellent advice for real estate agents: As in any profession, you get pigeon-holed, often unflatteringly and marketing yourself becomes an uphill battle to overcome a stereotype. There’s a better way. Elevate yourself to “expert” in your field. It does not matter how … Read more
Garr Reynolds, at Presentation Zen, is a must-read blogger/writer/authority on presentations for anyone involved with marketing, communications, or any sort of presentations. He also has some views that he shares from time to time that are highly relevant to any thinking about marketing. His latest is a masterpiece as well, and it deals with the … Read more
So… I assume there’s still some sort of a raging blogwar going on about Greg Swann, but when the man is right, he’s right. His latest is just some good solid advice: Give your home a blog. Every home for sale should have its own web site. What makes a weblog useful and practical is that … Read more
(Image from Flickr.com, by MarkyBon) There must be some sort of a zeitgeist (literally, “time spirit”) going around the RE.net, like some sort of a benign virus, on the topic of “Web 2.0” — what it is, what it is not. I just posted on Web 2.0, only to see Louis Cammarosano from HomeGain, and … Read more
With everyone focusing on the gloomy residential real estate market, I thought it might be interesting to take a look at what’s happening over on the Dark Side of the Force, aka, commercial real estate. CoStar released their Q4 financial results recently, and boy, are they impressive: BETHESDA, Md., Feb. 20 /PRNewswire-FirstCall/ — CoStar Group, … Read more
I hate Web 2.0. I mean I hate the term. People throw it around all the time, and it even comes up in conversation at parties: “So, what’s your cute friend Sarah doing?” “Oh she’s doing publicity for this fabulous Web 2.0 company in the dress-swapping community.” “That’s so cool — can you give me … Read more