The Seven Most Interesting People in Real Estate, 2015

‘Tis the season for year-end lists, best-of lists, lists for Santa, lists for New Year Resolutions, lists of lists, yay! I recently spent a weekend locked in a conference room working on an actually important list — the Swanepoel Power 200 — that was fun, exhilarating, and hard work. But as we get to the … Read more

Marginal REALTORS: Five Things an Association Can Do Today

I hope everyone had a wonderful Thanksgiving holiday; I personally got some really great news the day before Thanksgiving, so I had a truly memorable one myself. I even managed to hold on to that feeling of profound gratitude as the sentiment turned from giving thanks to indulging in exercises in gluttony that would have … Read more

Futurism: The Rise of Online Education and Real Estate

With Thanksgiving around the corner, I thought it might be fun to do some Big Picture Thinking, rather than overly earnest calls for reform that go silently into that dark night. One amazing story I saw recently deserves some of that Big Picture Futurism treatment. From the Massachusetts Institute of Technology, with the headline, “Homeschooled with … Read more

Brass Tacks: What To Do About Marginal REALTORS?

My recent post on Zillow and the winds of war led to some predictable responses. The automated bot-scripts posted about how Zillow sucks, the leads are terrible, and how Spencer’s gonna eat your baby, etc. etc., even though my post had nothing to do with any of that. The principal objection of those who actually … Read more

The Winds of War: Zillow’s Q3 Earnings Call and the Inevitability of Conflict

By now, if you pay attention to this sort of thing, you’ve seen Zillow’s Q3/2015 earnings report and maybe even listened to the earnings call. And on the financial side of things, ZG appears to have kicked ass once again: Revenue of $176.8 million, up 13% year over year on a pro forma basis. Adjusted … Read more

The Winds of War: Zillow's Q3 Earnings Call and the Inevitability of Conflict

By now, if you pay attention to this sort of thing, you’ve seen Zillow’s Q3/2015 earnings report and maybe even listened to the earnings call. And on the financial side of things, ZG appears to have kicked ass once again: Revenue of $176.8 million, up 13% year over year on a pro forma basis. Adjusted … Read more

Care About Millennials? You Should Watch This

I spent a great deal of time the last couple of weeks doing research for a chapter in the 2016 Swanepoel Trends Report. It’s still in progress, but I rather think it’ll be awesome when it comes out. I was going to write a post or two about it but… you know, I think it’s … Read more

Win-Win In A Zero-Sum Game

A couple of weeks back, I wrote a post in the aftermath of CMLS Kansas City in which I mused out loud about things that were left unsaid, and said this: So the clear implication is that everything in real estate is ultimately a zero sum game. If an agent leverages technology, smart lead management, … Read more