Wisdom of David Ogilvy

I just found this quote attributed to David Ogilvy, in his book Confessions of an Advertising Man: People do not buy from bad-mannered liars. Well, not twice, anyhow. Considering that David Ogilvy is sometimes called the Father of Advertising, one might do worse than think about his statement. For some reason, I feel like all … Read more

Love in a Time of Cholera

Depending on who you ask, we are either headed for a recession or in one already. There seems to be some sort of a political angle to the whole question of recession, so who knows what the truth is in an election year? What everyone seems to agree on is that we’re certainly not in … Read more

MLS, Cluetrain, and Social Web – One Step At A Time, Gingerly

A reader of Dustin’s sent him an email that both were kind enough to allow to be published at 4realz. The reader, a member of a MLS committee, raises some very interesting and very important questions provoked by the discussion on Cluetrain marketing in real estate between Dustin and myself. Read the whole thing. This … Read more